Agency Cuts Client Approval Time From Days to Hours
A digital marketing agency
- Client approval turnaround
- Days to hours
- Client accounts managed
- 15
- Missed scheduled posts
- 0 since rollout
The challenge
The agency ran client approvals over email threads, one per client, with no shared view of what was scheduled where. Posts occasionally went out without sign-off, or worse, missed their slot entirely while waiting on a buried email reply.
The implementation
llwso.com onboarded all 15 client accounts into iiSocialmedia, set up a scoped reviewer role per client so each one only sees their own content, and migrated the existing posting calendar into the platform.
The results
Client approval turnaround dropped from days (waiting on email) to hours, since clients now get a direct notification and a one-click approve action. Since rollout, the agency has had zero missed scheduled posts.
“Our clients actually check the calendar now instead of ignoring another email thread.” — Social Media Lead, agency client
Interested in similar results? Explore iiSocialmedia or contact us to discuss your account structure.